Goat dairy products in Colombia: consumption analysis as a basis for development of the value chain

  • Vicente Diaz Avila Universidad Cooperativa de Colombia https://orcid.org/
Keywords: Goat dairying, Market study, Market segmentation, Sensorial analysis

Abstract

Colombia’s dairy sector remains predominantly centered on bovine milk production, systematically marginalizing goat milk within the national value chain. This structural bias has hindered the development of the goat dairy industry, resulting in limited market visibility and a scarcity of differentiated, functional goat milk products. Consequently, Colombian consumers continue to exhibit traditional consumption patterns, favoring conventional bovine dairy and demonstrating minimal openness to non-bovine alternatives. To analyse consumption trends of goat dairy products in Colombia by identifying sociocultural and market-related factors that influence their acceptance. A panel of 100 untrained consumers from a university community was convened to evaluate the organoleptic attributes of three goat dairy products: fresh cheese, aged cheese, and yogurt. The evaluation was conducted through a blind tasting, in which samples were randomly and evenly distributed without any visual references or prior information that could bias sensory perception. Data were collected using an 11-item structured questionnaire designed to capture key sensory perceptions, as well as aspects related to purchase intention and consumption frequency. The data were analyzed using R software, applying a repeated measures ANOVA and cluster analysis to identify preference patterns and consumer segmentation. Additionally, descriptive statistics were used to characterize the distribution of market trends. Although there was a general tendency toward rejection, three consumer groups were identified: the first group comprised individuals with a potential acceptance of goat yogurt (34.9%); the second group showed low sensory acceptance across all products (13.9%); and the third group consisted of gourmet-oriented consumers with a high potential for consuming aged cheese (10.7%). This study is crucial for developing targeted promotional strategies that aim to increase consumption and explore new market opportunities for goat milk producers in Colombia.

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Published
2025-07-20
How to Cite
Diaz Avila, Vicente. 2025. “Goat Dairy Products in Colombia: Consumption Analysis As a Basis for Development of the Value Chain”. Archivos Latinoamericanos De Producción Animal 33 (Supl 1), 33-34. https://ojs.alpa.uy/index.php/ojs_files/article/view/3472.